Head of Marketing Strategy & Analytics

Would you like to work in a role in which you'd have high leverage on the business and enjoy an unparalleled opportunity to grow with the company? Then join us as Head of Marketing Strategy & Analytics and lead our most critical initiatives to enhance marketing effectiveness and AirHelp’s financial performance across our 25+ markets.

What you'll do:

• Support the VP of Marketing in defining and optimising the marketing strategy to deliver ambitious growth targets, improve efficiency, and push brand recognition.
• Be in the driver’s seat of some of our most critical marketing initiatives.
• Be a role model for continuous improvement, integrity and data analysis.
• For these initiatives, you will:
  • Set overall objectives and strategy
  • define relevant metrics to evaluate progress, set the targets, and monitor our performance across markets, channels, audiences, etc.
  • Propose, test, and implement marketing strategies for various tools (Facebook, Google, Bing, TikTok, Twitter, LinkedIn, etc.) with a big picture view on company impact.
  • support the marketing teams in achieving the goals you have agreed to with the C-level, which you will keep updated regularly on progress
  • identify and roll out best practices globally

• Propose and drive actions to optimize metrics including ROAS, CAC, CPO, LTV, CVR and others

• identify related product needs and data gaps, and push for implementation of solutions.
• support marketing and product teams in defining CRM strategy and actions
• work in a matrix organisation where you are the challenger
• Prepare necessary updates, calculations, business cases and presentations for internal and external use

• You will create strong relationships within the marketing team as well as other departments, including Product, Finance and Operations.

Reports to: VP Marketing & Ecommerce

Location: flexible. We have offices in Berlin, Barcelona, Gdansk and Krakow, but you can also join us remotely (in this case, you might be required to travel up to 2-3 days/week to one of our offices).

Ideally you'll bring with you:

• A track record of successful execution of ROAS based growth strategies for startups and/or hyper-growth products/services.
• Strong analytical mindset combined with the ability and confidence to communicate with senior stakeholders.
• Very good understanding of social media, organic and performance marketing channels, as well as customer/user behaviours.
• Good understanding of customer insights, conversion funnels, and analytics.
• An ability to interpret and analyse data to inform go-to-market strategies.
• Ready to perform well on fast-paced projects and in cross-functional teams, as well as dynamic and fast-changing environments.
• Proficiency in English (both written and spoken).
• Master or MBA degree in marketing, business, engineering, or other relevant fields.
  

Make a real impact on travel

At AirHelp, you will make a difference working with the world's largest organization specializing in air passenger rights. We support travelers around the world and help them get the compensation they deserve if their flights don’t go according to plan. We're a global, diverse team that helps make air travel better for all. To date, AirHelp has helped more than 16 million people and is available worldwide. We are proud of our high customer satisfaction levels reported on Trustpilot.

Perks and benefits:

• Internal training programs and knowledge-sharing events.
• Possibility of working from chosen location
• Personalized progression plan.
• Language classes.
• Lunch subsidy.
• Team days.
• Life insurance.
• Gym membership, Childcare or Public transportation subsidy.
• MacBook Air

AirHelp is, and always will be an equal opportunity employer. We are proud of our diversity and are committed to creating an inclusive environment for all.
All of our offices are wheelchair accessible. We welcome applicants who have special needs and are happy to adjust our interview process to accommodate them.

We invite refugees and displaced people to join our team, please submit your application in English and we look forward to hearing from you.